In the Press

SPORTWEEK, SEPTEMBER 2009

Terug naar monza 2006
A beautiful deal
De miljoenen stromen in het weekeinde van 10 september 2006 nog van alle kanten het rennerskwartier van
de Formule 1 in Monza binnen. Het is het begin van het einde van een grenzeloos tijdperk ...

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SportsPro, October 2008

ING's sponsorship is arguably the most successful ever.
A beautiful deal
In 2007 a new sponsor burst into sport in the shape of the Dutch ING banking group. From being virtually
unknown outside its home country, it is now a truly global brand. And not only that, it is gaining business fast as a result of its Formula One sponsorship. ...

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SportsPro, February 2008

ING has mastered the art of winning wilst losing in Formula One sponsorship
The art of activation
ING the glogal financial service group, has entered Formula One like no other sponsor before it. Veteran Dutch agent Mick de Haas put the deal...

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SPORTWEEK, JANUARY 2008

Opeens is er geld, heel veel geld
Hausse Nederlandse investeringen in Formule1
Formule 1 is zo hot, dat het Nederlandse bedrijfsleven in minder dn zes maanden voor € 400.000.000,- aan contracten...

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BusinessF1, May 2007, issue 5

Mick De Haas doesn't do many
deals - but when he does ...
Thank you tor the title
Mick De Haas has relurned 10 Ihe big league of agents, Ihanks 10 a ground-breaking deal wilh ING 10 shepherd its entrance inlo Fonnula One. No one could have done il better.
By any measure (he 2006 halian Grand Prix weekend was all extraordinary one for Formula One. ....

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BusinessF1, May 2007, issue 5

ING used to be a Dutch bank, not any more.
Conferring ING with global brand status
In 2007 ING·s investment in Formula One will be second only to Marlboro. It is an incredible debut for a
committed sponsor who recognised...

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